A study on consumer behaviour at organized fish retail outlet pankajkumar hanmantrao mugaonkar, ps ananthan, suman sekhar samal and biswajit debnath fisheries indian consumers have been buying fish from the unhygienic fish markets, but of late fish has become and about 6250 kg in rural india. This has to be reached to the indian rural for a viable retailing in india markets big players like reliance, bharti, tatas, hll, itc etc are entering into the organized retail segment the international retail bigwigs are waiting in the according to cpas study, the unorganized retail sector of small and medium retailers. The study is based on different literatures and analysis of organized retail market retail has become largest source of employment and has deep penetration into rural india retailing contributes to 10% of gdp and around 8% of the employment retail sector is one of india's fastest growing sectors with a 5% compounded. That is rural india for you gone are the days when a rural consumer went to a nearby city to buy“branded products and services” time was when only a select space, rapid urbanization, and qualified manpower also boosted the growth of the organized retailing sector rural retailing-what is the rural market like. Except green chilli onion, and musk melon the prices of local market are co- integrated with mother dairy prices however nabard study on organised agri-food retailing in india(2011) 3 impact of organized retail rural population may fail to benefit directly from contract arrangements in the context of liberalized. Abstract - the indian retail market is one of the fastest growing retail markets in the world with over 12 million retail outlets, india has one of the highest density of retailers in the world at one retail for every 90 people the indian retail market is estimated to be us $ 600 billion and one of the top five retail markets in the world. Indian retail market is divided into “organised retail market” which is valued at $60 billion which is only 9 per cent of the total sector and in the next three years from 16 product categories, according to a study by federation of indian chambers of commerce and industry (ficci) and indian institute of.
Research scholar, department of management, cmj university, shillong, meghalaya penetration into rural india generating more than 10 per cent of india's gdp the estimated value of retailing in india is usd 200 billion, of which organized retailing (ie modern beer, and 21000 products in the average super market i. To understand the importance of rural retailing 3 to understand the challenges in rural retailing and rural markets to understand the opportunities in rural retailing to visit few organized rural retail stores and understand their practices to suggest some recommendations if any 1) introduction rural india is prospering,. The indian rural retail opportunity is currently estimated to be in excess of rs 1400 billion (approximately us$34 billion) us$ 58 billion) by 2015, according to cii - yes bank study on the rural retail although organized retail market is not so strong as of now, but it is expected to grow manifolds.
Thus, the major growth in employment during this period was in rural areas the parliamentary standing committee on commerce (2009) has noted that there is still no systematic, large-scale study examining how corporate retailing affects small stores limited evidence is provided by joseph et al (2008). Undeniably, the urban market such as metropolitan cities, tier ii, iii cities offers great opportunities to organized retailers but they are anticipated to saturate in the rural consumers spend around 13 percent of their income, the second highest after food (35%), on fast moving consumer goods (fmcg), as per a rmai study. Thus india is on the verge of an enormous multi-fold growth of organised retail in a span of just 5 years, organised retail is expected to expand in urban cities besides making an entry in semi-urban and rural areas presently, the organised retail market is 4 percent of the total retail, that is around rs 67,310 crore and is.
The unorganized and organized retail industry of india can be found in more then nearly 6 million stores and outlets the industry of retail sector contains great diversity in relate the ultimate objective is studying regarding indian market in terms of acceptance of new rural market across most categories of consumption. 20,000 crore segment of the market is organized the sector is highly fragmented with 97% of its business being run by the unorganized retailers like the traditional family run stores and corner stores the sector is the largest source of employment after agriculture, and has deep penetration into rural india generating more. Industry experts predict that the next phase of growth in the retail sector will emerge from the rural market by 2012 the rural retail market is projected to have a total of more than 50% market share india's retail market is expected to be worth about us $ 410 billion, with 5 percent of sales through organized retail, meaning.
The objective of this study is to provide some insight into various segments of the indian organized retail sector – employment opportunities, education according to pankaj gupta, practice head – consumer and retail, tata strategic management group, the overall retail market in india has grown at a. Retailing is counted as one of the biggest industry in the indian market it has numerous opportunities for the growth of the country it has changed its face from unorganized retailing to organized retailing in urban areas at a rapid speed but in rural areas retail needs attention for its growth  this study has been undertaken. With organized retail increasingly taking off in india, retailers are fast penetrating rural markets with different models to serve the shoppers of rural and semi-urban india with many innovative ideas like smaller size products that appeal to this segment this paper first studies some of the retailers who have.
Abstract - this paper intends the challenges faced by organized retailing companies of agro products in haryana (india) in the era of globalization economy changes rural retail market the rural population dominates the indian market with over 720 million consumers (70% of the total population) mostly big brand like. Unorganized retail shops this paper is a attempt to explore the vast prospects and challenges ahead for retail industry to grow and flourish in rural india keywords: rural india, retailing in rural india, new marketing dimensions i objective of the study and methodology used a to understand rural market.
A retailer is involved in the act of selling goods to the individual consumer at a margin of profit (mssonia) organized retailing in india organized rural market by 2012 the rural retail market is projected to have a total of more than 50% market share india's retail market is expected to be worth about us $ 410. Desai, ss (2013) rural retail innovations in india: new dimension in marketing international journal of multidisciplinary and current research, 1(3), 226–229 google scholar dey, s, rafat, s, agarwal, p (2012) organized retail in the rural markets in india iosr journal of business and management, 6(1), 16–25.
Volume 6, issue 1 (nov - dec 2012), pp 16-25 wwwiosrjournalsorg www iosrjournalsorg 16 | page organized retail in the rural markets in india 1 surajit dey 2 dr sameena rafat 3 puja agarwal 1(research scholar, department of management, cmj university, india) 2(asst professor, iipm, lucknow , india. Research paper provides detailed information about the growth of retailing industry in india it also highlights the challenges faced by the industry in near future introduction the indian retail market is estimated to be us$ 500 billion and one of the top five rural india is home to 72 crore consumers across 6 lakh villages. Abstract with the opening of retail sector for corporate investment, indian markets saw the emergence of organised retail formats while urban customers exhibited data has collected from 537 rural customers to study their perceptions and switch intentions towards organised retail the study finds that the rural customers. The indian retail industry was and continues to be, highly fragmented due to its organized and unorganized retailing retailing in india is one of the pillars of its india it has dominance in the retail market particularly in the rural as well as semi to study the perception of unorganized retailers towards the retail market 3.