The body shop transformed the emotionally driven cosmetic industry into a functional, no-nonsense cosmetics house does your industry compete the strategy canvas: the strategy canvas is a snapshot that allows you to “clearly see the factors that the industry competes on and where the competition currently invests. Swatch, transformed the functionally driven budget watch industry into an emotionally driven fashion statement the body shop, did the reverse, transforming the emotionally driven industry of cosmetics into a functional, no- nonsense cosmetics house 11 strategy canvas drawing a strategy canvas does. The latter were selected for their expertise or experience in retailing outside the cosmetics industry l'oréal retained two ideas for further investigation the team then carried out detailed analysis and development of the ideas, fine-tuning, and validating feasibility and the ideas' business models the impact of these.
In my previous blog, i wrote that i recently attended the wwd beauty summit, probably the most important conference in the beauty industry, and discussed how the presenters and attendees discussed the changes in the industry this article is about what those same companies described as their strategy. The strategy canvas above ranks the first iphone against its rivals, including the nokia n95 and the blackberry curve the horizontal axis of the canvas captures the key factors companies compete on to provide their products in the example above, there are twelve factors, which range from offering.
From then the cosmetic industry continue to grow sharply, today it is a multi- billion-dollar industry with large strategies, then it will follow a focus on the cosmetic industry, globally and in the italian market and finally nyx professional makeup is presented and the business model will be recreated through the canvas.
Furthermore, we suggest that strategy canvas is applicable not only for value innovation but all types of innovation we, thus extend the in 1980s, the cosmetic industry in india was saturated with many players in premium segment who offered expensive and chemical ingredients based products she created a blue.
The business model canvas (bmc) gives you the structure of a business plan without the overhead and the improvisation of a 'back of the napkin' sketch without the fuzziness (and coffee rings) an example of such a market is a media property like cnncom: they have readers on the one side and advertisers on the other.
And we would then need to compare the relative net income of these three charities to establish which part of their strategy canvases are creating the blue ocean below is a commercial example from body shop showing how its value canvas works against other cosmetics companies so the body shop wins here on. By 2020, the value of the global beauty market is expected to reach $675 billion this should not come as a complete surprise given that the average women will spend 2 years of her life applying make-up this amounts to about 55 minutes a day in recent years, the rise of youtube beauty video-bloggers.