Launching a new product or campaign in this cluttered world is tough in developed markets like the us, it's even tougher the low attention span and high sophistication levels of consumers is forcing marketers to consider newer ways of reaching out to their audiences we saw the example of jet blue,.
On kanye west's new song, “so appalled,” jay-z raps, “i'm so appalled, i might buy the mall, just to show  how much more i have in store” as jay's protégé's album dropped this week (and leaked much earlier on the web), jay himself was revealing what he'd long had in store for the publishing world: a.
Case study decode jay-z with bing for bing by droga5.
Jay-z's “decoded” and the language of hip-hop jay-z writes, “hip-hop lyrics— not just my lyrics, but those of any great mc—are poetry if you look at them closely enough” “we used their brand as a signifier of luxury and they got free advertising and credibility every time we mentioned it,” he writes.
Due to long-established, habitual relationships with google, microsoft's search engine, bing, suffered from perpetually low penetration and relevance with influential audiences to help break the google habit, droga5 sought to create an actual product demonstration of bing's benefits that would catapult it into culture. Our top picks: / • lolita, vladimir nabokov / • decoded, jay z / • king lear, william shakespeare / @asterismalex / • this side of paradise, f scott fitzgerald / • topdog/underdog.